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This article is about the fashion doll and brand. Barbie is a fashion doll manufactured by American toy company Mattel, Inc. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over six decades and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.

Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line. Barbie and her best male friend Ken have been described as two most popular dolls in the world. Sales of Barbie dolls declined sharply from 2014 to 2016. 35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. 950 million the brand sold during 2017. The first Barbie doll was introduced in both blonde and brunette on March 9, 1959. Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles.