Turkish major appliance and consumer electronics brand of Arçelik A. Leon Bejerano in Istanbul, Turkey in 1954. In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and beko fridge freezer reviews 2020 goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.
In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A. At the Extraordinary General Shareholders Meeting of Arçelik A. 29 June 2009, it was decided to merge Arçelik A. Grundig’s assets and liabilities as a whole. Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.
Beko changed its old logo for a new one in June 2014. Beko started selling its products in Egypt in 2014, where it is gaining popularity and more market share. In India, Voltas, originally an air-conditioner brand and subsidiary of Tata Group, partnered with Beko to produce home appliances like TVs, dishwashers, washing machines, etc. Some Beko products have posed a safety risk to consumers who buy them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.
Beko tried to state that the fault that led to Moloney’s death was a ‘tragic and isolated incident. Between 2016 and 2020, Beko was the main sponsor of Netball New Zealand’s National Netball League. Beko is a premier sponsor of Volley Lube. Turkey switches on to TV market”. And Global Refrigerated Air Dryers April 2019 U. Defective tumble dryer blamed for fatal fire in Birmingham”.