Founded in 1926, it was purchased by Turkish Yıldız Holding in November 2007. In 2019, Godiva had planned to open 2,000 Cafés worldwide over the next 6 years, godiva valentines chocolate concept that would introduce more coffee chain-type products including espresso drinks and croissant sandwiches.
Godiva was founded in 1926 in Brussels, Belgium, by the Draps family, who opened their first shop in the Grand-Place in Brussels under its present name in honour of the legend of Lady Godiva. Campbell’s strategic focus on simple meals”. Godiva continues to own and operate more than 450 shops worldwide. In May 2012, Godiva opened Café Godiva in London’s Harrods department store, which offers Godiva’s chocolate beverages, pastries and chocolates. The company also has a store in the Harrods Food Hall. In 2016, Godiva celebrated its 90th anniversary and opened its 100th store in China.
In Japan in February 2018, Godiva took out a full-page ad in the Nihon Keizai Shimbun financial newspaper, suggesting the retirement of the giri choco practice. As of October 2020, the CEO of Godiva is Nurtaç Ziyal Afridi. Godiva is committed to sustainability practices. The company is a participating member of the World Cocoa Foundation and Cocoa Horizons Foundation and a partner of Save the Children. Godiva’s sustainability efforts also impact people. With the Seeds for Progress Foundation, Godiva facilitates access to education for children living in coffee-growing communities. In 2016, Godiva had approximately 650 retail stores throughout the world.