This is the latest accepted green skittle flavor, reviewed on 29 November 2022. Amounts converted and rounded to be relative to 100 g serving. Percentages are roughly approximated using US recommendations for adults.
Skittles are multicolored fruit-flavored button-shaped candies produced and marketed by the Wrigley Company, a division of Mars, Inc. M’s which have the letter “M”. Skittles were first made commercially in 1974 by a British company. An animated television advertisement from that year bears the logo of the “Galaxy” company and is copyrighted by Jack Candies Ltd, a Mars distribution subsidiary. They were first introduced in North America in 1979 as an import confectionery. The name of the candy, Skittles, comes from the sports game of the same name, named as such for the resemblance of the sweet to items used in the game.
In 2009, the production of Skittles ceased using animal-derived gelatin, making them suitable for vegetarians, vegans and certain religious groups. Skittles were involved in two political incidents in the 2010s. In 2016, Skittles faced controversy over temporarily changing the color of the candies from the signature rainbow appearance to white in support of Pride month, LGBT rights and London Pride. Every June, Skittles repeats the colorless marketing to spread Pride awareness and raise proceeds for an LGBT charity, such as the Switchboard helpline in the United Kingdom.
For the 2020 Pride edition, Skittles changed the candy colors from a rainbow to all gray in the United States, with the tagline “Only one rainbow matters during PRIDE”. Skittles’ marketing has become known for its avant-garde viral marketing techniques, particularly in conjunction with the Super Bowl. In 2018, it produced a Super Bowl commercial that was viewed by only one person. Skittles are commonly used to effectively treat hypoglycemia in diabetics.
In July 2022, a lawsuit seeking class-action status was filed in California regarding the continued use of titanium dioxide as a coloring agent. The lawsuit was voluntarily dismissed without prejudice in November 2022. Skittles are produced in a wide variety of flavors and colors, including sour varieties. Skittles has hinted at new flavor releases on its Facebook page, using such statuses as “Locking myself in the Rainbow kitchen until I see some results! A 2011 posting contained confirmation of a new flavor: “Putting the last touches on a new Skittles flavor. In the United States and Canada, in 2013, Skittles replaced the lime-flavored Skittles with green apple, causing a backlash from many consumers.
The lime flavor became part of the Darkside packets, which were discontinued in 2015 and followed up by the Orchards packets, which were discontinued in 2017. Lime was also part of the “Long Lost Lime” packets that came out in summer 2017 and 2018. The Darkside flavor was revived in 2019. Archived from the original on September 3, 2009.
Skittles overhauls a familiar theme to encourage experiencing the candy, not just tasting it”. Skittles Cozies Up to Social Media”. Skittles can’t seem to escape political controversies”. Skittles packets have ditched their colours – and it’s for one very important reason”. Skittles Sheds Its Rainbow to Celebrate London Pride”. Some People Think Skittles’ All-White Pride Candies Are Racist”.