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3C14 44 13 43 13 41. Use of this site signifies your agreement to the terms of use. This article is about the construction toy. For the company, see The Lego Group. For the Italian newspaper, see Leggo. The Lego Group, a privately held company based in Billund, Denmark. The Lego Group began manufacturing the interlocking toy bricks in 1949.

Movies, games, competitions and eight Legoland amusement parks have been developed under the brand. Billund, Denmark, who began making wooden toys in 1932. In 1947, Lego expanded to begin producing plastic toys. By 1954, Christiansen’s son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system.

The Lego Group’s Duplo product line was introduced in 1969 and is a range of simple blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children. In 1978, Lego produced the first minifigures, which have since become a staple in most sets. 1:1 scale model of an X-wing fighter. In February 2015, marketing consulting company Brand Finance ranked Lego as the “world’s most powerful brand”, overtaking Ferrari. Lego’s popularity is demonstrated by its wide representation and usage in many forms of cultural works, including books, films and art work. It has even been used in the classroom as a teaching tool.