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Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. In March 2021, Medium announced a change in its publishing strategy and business model. Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character limit of Twitter.
When it launched in 2012, Williams stated, “There’s been less progress toward raising the quality of what’s produced. By April 2013, Williams reported there were 30 full-time staff working on the platform, including a vacancy for a “Storyteller” role, and that it was taking “98 percent” of his time. Medium maintained an editorial department staffed by professional editors and writers, had several others signed on as contractors and served as a publisher for several publications. Matter operated from Medium Headquarters in San Francisco and was nominated for a 2015 National Magazine Award. In 2017, Medium introduced paywalled content accessible only to subscribers.
In 2017, Medium began paying authors based on how much users expressed their appreciation for it through a like button which each user could activate multiple times. Medium has brought in revenue through native advertising and sponsorship of some article series. Medium gained several new publishers to host their content on the platform. In 2016, Medium acquired the rich media embedding platform Embedly, a provider of content integration services for numerous websites, including Medium itself. That same year there were 7.
5 million posts published on the platform, and 60 million readers used medium. 5 per month, offering access to “well-researched explainers, insightful perspectives, and useful knowledge with a longer shelf life”, with authors being paid a flat amount per article. In October 2017, Williams reaffirmed Medium was not planning to pursue banner advertising as part of their revenue model and was instead exploring micropayments, gratuities and patronage. In January 2021, Medium announced that it had acquired the social-based ebook company Glose. Projector’s team joined Medium and Projector was shut down in 2022. Medium employees announced their intent to form a trade union with CODE-CWA in February 2021. On July 12, 2022, the company announced that Ev Williams would be stepping down as CEO and transitioning to chairman of the board.
Tony Stubblebine, chief executive of Coach. CEO of Medium on July 20, 2022. Medium does not publish official user stats on its website. According to US blogs, the platform had about 60 million monthly visitors in 2016. In 2015, the total numbers of users was about 25 million.
The platform software provides a full WYSIWYG user interface when editing online, with various options for formatting provided as the user edits over rich text format. Once an entry is posted, it can be recommended and shared by other people, in a similar manner to Twitter. Posts can be upvoted in a similar manner to Reddit, and content can be assigned a specific theme, in the same way as Tumblr. In August 2017, Medium replaced their Recommend button with a “clap” feature, which readers can click multiple times to signify how much they enjoyed the article.