ICONIC DESIGN WITH PURE GO-KART FEELING. Rooted in our heritage, our mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering mini pinatas open platform for people, design and a vibrant urban life.

MINI’s spirited attitude to life inspires people. 7 cm longer than the original 1959 Mini? 10 million MINIs have been sold since the birth of the brand in 1959? MINI in 109 different countries worldwide?

28 supple female gymnasts fit in the new MINI? Seven important milestones for the MINI brand. In 2008, 612 MINI E cars were modified, largely by hand, and, from 2009 on, road-tested by private and business customers. The BMW Group wanted to see how an average driver would cope with the unique aspects of an electric car in everyday situations. The first MINI John Cooper Works.

The first MINI John Cooper Works and MINI John Cooper Works Clubman celebrate their world premiere at the International Motor Show in Geneva in 2008. These are the first two models released by MINI under the MINI John Cooper Works name. A year after the sale of the Rover Group, the new MINI celebrated its world premiere under the BMW Group umbrella in summer 2001: The brand launched its comeback with MINI One and MINI Cooper models. After more than thirty years, the brand decided to offer open-top driving. Inspired by the success of the Lamm Cabriolet, Rover brought out its own convertible in 1993. The luxury version based on the Mini Cooper became the most expensive Classic Mini model. The Clubman Series was introduced in October 1969 and at 11 centimetres longer than the Classic Mini became one of the most modern-looking variants in the line-up.