In Italy, pizza served in a restaurant pizza rolls presented unsliced, and is eaten with the use of a knife and fork. In casual settings, however, it is cut into wedges to be eaten while held in the hand. The term pizza was first recorded in the 10th century in a Latin manuscript from the Southern Italian town of Gaeta in Lazio, on the border with Campania.

44 billion spread over 76,000 pizzerias. 2 years and over consumed pizza on any given day. 1984 with headquarters in Naples that aims to promote traditional Neapolitan pizza. Raffaele Esposito is often considered to be the father of modern pizza. The Etymological Dictionary of the Italian Language explains it as coming from dialectal pinza “clamp”, as in modern Italian pinze “pliers, pincers, tongs, forceps”. Their origin is from Latin pinsere “to pound, stamp”.

Italy in the middle of the 6th century AD by the invading Lombards. Foods similar to pizza have been made since the Neolithic Age. Records of people adding other ingredients to bread to make it more flavorful can be found throughout ancient history. Modern pizza evolved from similar flatbread dishes in Naples, Italy, in the 18th or early 19th century. Before that time, flatbread was often topped with ingredients such as garlic, salt, lard, and cheese. It is uncertain when tomatoes were first added and there are many conflicting claims. Pizza was taken to the United States by Italian immigrants in the late nineteenth century and first appeared in areas where they concentrated.

The country’s first pizzeria, Lombardi’s, opened in New York City in 1905. Pizza is sold fresh or frozen, and whole or in portion-size slices. Methods have been developed to overcome challenges such as preventing the sauce from combining with the dough, and producing a crust that can be frozen and reheated without becoming rigid. There are frozen pizzas with raw ingredients and self-rising crusts. Another form of pizza is available from take and bake pizzerias. This pizza is assembled in the store, then sold unbaked to customers to bake in their own ovens. Some grocery stores sell fresh dough along with sauce and basic ingredients, to assemble at home before baking in an oven.