For the parent company that develops the platform, see Roblox valentine cards Corporation. Not to be confused with Robox.

Roblox Corporation that allows users to program games and play games created by other users. Roblox began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the COVID-19 pandemic. Roblox is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16. Two blue polygons with a gap in between them. Roblox allows players to create their own games using its proprietary engine, Roblox Studio, which can then be played by other users.

Roblox allows players to buy, sell, and create virtual items which can be used to decorate their virtual character that serves as their avatar on the platform. Clothes can be bought by anyone, but only players with a Premium membership can sell them. Robux allows players to buy various items, and are obtained by purchase with real currency, from a recurring stipend given to members with a Premium membership, and from other players by producing and selling virtual content in Roblox. Roblox occasionally hosts real-life and virtual events. Roblox occasionally engages in events to promote films, such as ones held to promote Wonder Woman 1984 and Aquaman. Baszucki started testing the first demos that year. In December 2011, Roblox held its first Hack Week, an annual event where Roblox developers work on outside-the-box ideas for new developments to present to the company.