Please help improve it tinder valentines day card discuss these issues on the talk page. This article contains content that is written like an advertisement. A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Wikipedia’s content policies, particularly neutral point of view.

Tinder is an online dating and geosocial networking application. Tinder was launched by Sean Rad at a hackathon held at the Hatch Labs incubator in West Hollywood in 2012. The hackathon was hosted by Hatch Labs, a NY-based startup incubator with a West Hollywood outpost. Rad, his co-founders, and early employees renamed the company Tinder. The company’s flame-themed logo remained consistent throughout the rebranding.

In January 2012, Rad was hired as General Manager of Cardify, a credit card loyalty app launched by Hatch Labs. During a hackathon in his first month, he presented the idea for a dating app called Matchbox. Whitney Wolfe Herd, were hired as Cardify sales reps. In September 2012, Tinder was soft-launched in the App Store.

It was then launched at several college campuses and started to quickly expand. Tinder’s selection function, which was initially click-based, evolved into the company’s swipe feature. The feature was established when Rad and Badeen, interested in gamification, modeled the feature off a deck of cards. Badeen then streamlined the action following a trial on a bathroom mirror. Tinder has been credited with popularizing the swipe feature many other companies now use. By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day. By this time, Tinder’s average user generally spent about 90 minutes a day on the app.